Getting a local Bulgaria SIM card is the most efficient way to ensure reliable connectivity during your stay in Bulgaria. This comprehensive guide covers all essential details – from leading providers and accurate pricing to purchase options and the documentation you need to buy a Bulgaria SIM card.

Bulgaria SIM CardBulgaria SIM Card

I. Why choose a prepaid Bulgaria SIM card over roaming?

While roaming in Bulgaria might seem convenient, it often comes with high costs. Opting for a local Bulgaria SIM card solves this issue as you can get consistent, high-speed data, reliable local coverage, and significantly lower rates of calls and texts.

Additionally, a local Bulgaria SIM card solves this issue as you can get consistent, high-speed data, reliable local coverage, and significantly lower rates of calls and texts. Additionally, a local SIM provides greater flexibility, giving you control over your usage and budget without worrying about hidden fees or sudden charges.

In short, a Bulgaria SIM Card is a convenient and flexible option for your Bulgaria trip!

Using cell phones in Bulgaria
Using cell phones in Bulgaria

II. Bulgaria SIM card type – Which is the best for tourists?

There are two main types of Bulgaria SIM Card for tourists: Prepaid Bulgaria SIM Card (physical) and Bulgaria eSIM (virtual):

1. Prepaid Bulgaria SIM card

A prepaid Bulgaria SIM card is a physical SIM card purchased for use in Bulgaria, loaded with a set balance for calls, texts, and data.

A Bulgaria SIM card brings many benefits, such as:

  • Wide Compatibility: Works with most unlocked phones.
  • Easy to Install: Just insert it into your phone, no setup is required.
  • Reliable Coverage: Uses established local networks.
physical SIM card
physical SIM card

However, Bulgaria visitors should also consider its disadvantages:

  • Limited Flexibility: Requires a physical swap of SIM cards.
  • Risk of Loss or Damage: Small cards can be easily misplaced.
  • No Remote Setup: Must purchase and insert in person.

2. Prepaid eSIM for Bulgaria

A Bulgaria eSIM is a digital SIM that can be downloaded onto a compatible device, providing the same functionality without a physical card. eSIM has now changed the way people connect to the internet.

eSIM
eSIM

A Bulgaria eSIM offers several benefits:

  • Instant Setup: Downloadable from anywhere, no physical store visit needed.
  • Convenient Switching: Easily switch between multiple SIM profiles.
  • No Physical Space Needed: Ideal for dual-SIM and travel-ready devices.

However, a Bulgaria eSIM is not without its disadvantages:

  • Device Compatibility: Only works on eSIM-compatible devices.
  • No Resale or Reuse: Typically tied to a specific device once activated

Important Note: To use eSIM, make sure that your cell phone is:

  • Unlocked (to receive signals from Bulgaria mobile network operators)
  • eSIM-compatible: Only new models of cell phones are compatible with eSIM. See a full guide: list of eSIM-supported devices.

III. How much does a Bulgaria prepaid tourist SIM card/ eSIM cost?

Purchasing a prepaid tourist SIM card in Bulgaria is a cost-effective way to stay connected during your visit. Prices typically range from 6 BGN to 50 BGN (approximately $3.30 to USD 27.30), depending on the data allowance and validity period.

Here are some specific plans offered by major Bulgarian mobile operators:

ProviderPlan NamePrice (BGN)Price (USD)Data AllowanceCalls & TextsValidity
A1Holiday Plus6$3.301.5 GB30 mins to 50 countries10 days
Prepaid Data 15 GB15$8.2015 GB30 days
VivacomUnlimited MAX39.99 BGN/month$21.90UnlimitedUnlimited30 days
Unlimited 20021.99 BGN/month$12.06 Unlimited (200 Mbps)Unlimited30 days
YettelSurf & Fun 15 GB15$8.2015 GB27 days
Surf & Fun 25 GB20$10.9025 GB25 days
Surf & Fun 30 GB25$13.7030 GB20 days
Surf & Fun 50 GB40$21.9050 GB15 days
Surf & Fun 100 GB80$43.80100 GB40 days

For most travelers, Yettel is the best choice overall, offering well-balanced plans with data, calls, and EU roaming options at competitive prices. If you need extensive data strictly within Bulgaria, A1 provides high-data packs at good value. Vivacom is another solid option, particularly for travelers looking for data with unlimited data options.

IV. Bulgaria eSIM – Alternative to SIM card with unlimited data/data and calls for Bulgaria

While traditional SIM cards have been a reliable way to access mobile internet with the advantages mentioned above, a Bulgaria eSIM is superior to a physical SIM card in almost every way for modern travelers. This digital setup simplifies connectivity, especially for travelers and those switching providers.

To save time and inconveniences, experience reliable connectivity in Bulgaria with Bulgaria eSIM from europe-esim.com as the #1 eSIM provider in Bulgaria.

Experience reliable connectivity in Bulgaria with Bulgaria eSIM

  • Instant Activation: Connect online instantly, avoiding store visits.
  • Dual SIM Compatibility: Keep your primary number active while using local data.
  • Hassle-Free: No need to handle, insert, or replace physical SIM cards.
  • Increased Security: It's harder to lose or steal, as it’s embedded in your device.
  • Access to Global Plans: Many providers offer affordable, flexible international options.

V. Buying a prepaid SIM card in Bulgaria – Where to buy?

When purchasing a Bulgarian SIM card as a visitor, you have three main options: online, at the airport, or in local stores throughout the country. 

1. Online

Major telecom operators in Bulgaria, such as Vivacom, A1 Bulgaria, and Yettel, have options to purchase a SIM card online on their official websites. You can even get a SIM card for Bulgaria via online platforms like Amazon.

2. Airport

You can find a Bulgaria SIM card at Sofia Airport from major providers like VIVACOM, A1, and Yettel, all with outlets in Terminals 1 and 2 at around $10–$20 for a tourist SIM. However, prices at the airports might be more expensive than buying SIM online or in the cities.

3. Physical stores 

It is reported by many Bulgarian visitors that it is cheaper to obtain a Bulgaria SIM from retail shops (A1, Yettel, Vivacom) in cities than from the airport. SIM Cards can sometimes be found around as big electronic shops like Technopolis and Technomarket also sell them, even supermarkets and corner shops.

VI. How to use a Bulgaria SIM card

Here is an easy guide to activate a Bulgaria SIM card:

  • Buy a SIM Card: Get one from an official store (A1, Vivacom, Yettel) with your passport for registration.
  • Insert and Power On: Insert the SIM into an unlocked device and turn it on. Most settings are configured automatically.
  • Manual Activation (if needed):
  • Dial a Code: Some providers require you to dial a specific code to activate the SIM. For example, with A1 Bulgaria, you might need to dial *123# to access the activation menu.
  • Send a Text Message: Certain SIM cards activate by sending a predefined SMS. Instructions are usually provided with the SIM package.
  • Top-Up and Add Credit: If your plan requires topping up, you can buy vouchers or use the provider’s app or website. Follow the instructions to apply credit.

If issues arise while activating your Bulgaria SIM card, contact the provider’s customer service or visit a store for help.

VII. How much mobile data do you need when traveling to Bulgaria?

When traveling in Bulgaria, data needs vary by trip length and usage habits. The table below offers an estimate to help you choose a suitable data plan for your Bulgaria SIM Card or Bulgaria eSIM:

Trip LengthLight UsageModerate UsageHeavy Usage
Short Trip (3-5 days)2-3 GB – Basic browsing, messaging, maps5-7 GB – Frequent maps, social media, occasional streaming10+ GB – Constant social media, and video streaming
One-Week Trip5-7 GB – Maps, messaging, light browsing10-15 GB – Daily social media, music streaming20+ GB – Daily video streaming, regular uploads
Two-Week Trip10-12 GB – Maps, social media, light browsing15-20 GB – Frequent uploads, light video streaming30+ GB – Daily video streaming, high data usage
Month-Long Trip15-20 GB – Daily maps, light browsing30-40 GB – Regular social media, streaming50+ GB – Heavy streaming, remote work, high usage

Activity Data Usage Guide

  • Maps/GPS: ~50-100 MB per hour
  • Social Media Browsing: ~200 MB per hour
  • Photo Uploads: ~1-2 MB per photo
  • Video Streaming: ~1.5 GB per hour (standard), ~3.5 GB per hour (high quality)
  • Music Streaming: ~50-100 MB per hour

In conclusion, for most travelers, a moderate usage plan (5-20 GB) will cover essentials like maps, social media, and occasional streaming. Heavy users, especially on longer trips, may want to consider plans with 30 GB or more.

VIII. Best mobile operators in Bulgaria

There are three main mobile operators – A1 Bulgaria, Yettel, and Vivacom that provide 4G and 5G in Bulgaria. The table below compares these three providers in terms of coverage and speed.

FeatureA1 BulgariaYettel BulgariaVivacom
CoverageExtensive 4G/5G coverageReliable 4G/5G nationwideWide 4G/5G, best 5G reach
Avg. Download Speed82.3 Mbps62.3 Mbps59.9 Mbps
Tourist PlansFlexible (7/14/30 days)Data-heavy, flexible termsGenerous short/long-term
PricingCompetitiveAffordableAffordable
Customer SatisfactionHighPositiveFavorable
Best ForSpeed, urban coverageConsistent qualityRural areas, pricing

Overall, A1 Bulgaria is an ideal choice due to its superior 5G speeds for users prioritizing high-speed connectivity, especially for activities like streaming or remote work. However, you can opt for Yettel or Vivacom for more affordable prices.

IX. Tips on using prepaid SIM cards in Bulgaria

If you are looking for ways to manage your data on your SIM card in Bulgaria, here are some tips, particularly for those on limited SIM plans.

  • Use Offline Maps: Download maps on Wi-Fi before your travel in Bulgaria.
  • Restrict Background Data: Limit background activity for non-essential apps.
  • Lower Streaming Quality: Reduce the quality of music and video.
  • Download Content on Wi-Fi: Get movies, music, or podcasts ahead of time.
  • Enable Data Saver Mode: Turn on data saver in phone settings.
  • Disable Auto-Updates: Update apps only on Wi-Fi

These tips will help you maximize your data while traveling in Bulgaria.

X. FAQs

What are the necessary Documents to purchase a Bulgaria SIM card?

Expect to provide your passport, and potentially a copy of your accommodation or visa.

How can I top up my Bulgarian SIM card?

You can top up your Bulgarian SIM card online, via mobile apps, or at stores and kiosks that sell SIM cards.

How can I check my data balance or usage on a Bulgarian SIM card?

Each Bulgarian carrier has its own method to check your balance, such as dialing a specific code (e.g., *123# for A1) or using their mobile app. Check your carrier’s instructions for specific details.

Can I use my Bulgarian SIM card for mobile hotspot sharing?

Yes, all major Bulgarian carriers allow you to use your SIM card as a mobile hotspot.

XI. Conclusion

This post provides insights on the correct mobile network that you should use, and the documents you should prepare, and walks you through the steps you should take to have your Bulgaria SIM card activated within minutes. An eSIM by Europe eSIM is also a good option and ideal for a trip to Bulgaria since it is easy to use and saves you the hassle of needing to change physical SIM cards.

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